fosdem2008/slide_marketing.html

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   6   <title>And the beast shall come forth... - Community Marketing</title>
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  17 <div id="header"><div id="header-text">And the beast shall come forth...</div>
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  20 <div id="slidenav"><div id="subheader-text">Community Project Organization and SeaMonkey 2</div>
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  26
  27 <h1>Community Marketing</h1>
  28
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  30 <ul>
  31   <li>No marketing <span class="hilite">budget</span></li>
  32   <li><span class="hilite">Word of mouth</span> is probably the major channel</li>
  33   <li><span class="hilite">Website</span> needs to make a good impression
  34     (seen <a href="http://www.seamonkey-project.org/">seamonkey-project.org</a> yet?)</li>
  35   <li><span class="hilite">T-shirts</span>, etc. are nice,
  36     there are decent <a href="http://www.cafepress.com/SeaMonkeySuite">web shops</a>,
  37     but intl shipping and customs are expensive</li>
  38   <li>Logos and <span class="hilite">buttons</span> for spreading the word on websites</li>
  39   <li><span class="hilite">Press reviews</span> - small projects are lucky if some reporters like them</li>
  40   <li>Don't underestimate the <span class="hilite">blogosphere</span> when targeting advanced web users</li>
  41   <li>Try to reach your primary <span class="hilite">target audience(s)</span></li>
  42   <li>As a browser, you easily lose users when websites don't work</li>
  43 </ul>
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