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| 5 | <meta name="Author" content="KaiRo - Robert Kaiser"> |
| 6 | <title>And the beast shall come forth... - Community Marketing</title> |
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| 8 | <link rel="contents" href="index.html" title="Contents"> |
| 9 | <link rel="index" href="toc.html" title="Overview"> |
| 10 | <link rel="start" href="index.html" title="Start"> |
| 11 | <link rel="first" href="slide_introduction.html" title="First page"> |
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| 16 | <body> |
| 17 | <div id="header"><div id="header-text">And the beast shall come forth...</div> |
| 18 | <img src="template/header-logo.png" height="38" width="260" alt=""> |
| 19 | </div> |
| 20 | <div id="slidenav"><div id="subheader-text">Community Project Organization and SeaMonkey 2</div> |
| 21 | <a href="toc.html" accesskey="t">toc</a> || |
| 22 | <a href="index.html" accesskey="s">start</a> || |
| 23 | <a href="slide_bugbounty.html" accesskey="p">< prev</a> | |
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| 25 | </div> |
| 26 | |
| 27 | <h1>Community Marketing</h1> |
| 28 | |
| 29 | <div class="simplebox"> |
| 30 | <ul> |
| 31 | <li>No marketing <span class="hilite">budget</span></li> |
| 32 | <li><span class="hilite">Word of mouth</span> is probably the major channel</li> |
| 33 | <li><span class="hilite">Website</span> needs to make a good impression |
| 34 | (seen <a href="http://www.seamonkey-project.org/">seamonkey-project.org</a> yet?)</li> |
| 35 | <li><span class="hilite">T-shirts</span>, etc. are nice, |
| 36 | there are decent <a href="http://www.cafepress.com/SeaMonkeySuite">web shops</a>, |
| 37 | but intl shipping and customs are expensive</li> |
| 38 | <li>Logos and <span class="hilite">buttons</span> for spreading the word on websites</li> |
| 39 | <li><span class="hilite">Press reviews</span> - small projects are lucky if some reporters like them</li> |
| 40 | <li>Don't underestimate the <span class="hilite">blogosphere</span> when targeting advanced web users</li> |
| 41 | <li>Try to reach your primary <span class="hilite">target audience(s)</span></li> |
| 42 | <li>As a browser, you easily lose users when websites don't work</li> |
| 43 | </ul> |
| 44 | </div> |
| 45 | |
| 46 | </body> |
| 47 | </html> |
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